Pagelaran Smartland: Using Virtual Reality Media to Increase Hybrid Tourist Visits for the Pottery Industry

Pagelaran Village is a projected educational tourism village that focuses on the development of traditional pottery. However, with number visitors decreased during pandemic, there are several difficulties to attract enthusiastic and increase tourist visits. This causes higher turnover rates which significantly when pandemic ends. The SmartLand design aims provide digital infrastructure for virtual visits through reality technology can be accessed easily able integrated pottery craftsmen Village. media method used an asset-based community (ABCD) approach integrating local assets latest asset inventory. validity level was obtained testing by material experts. profitability growth rate industry after implementation measured paired t-test guidelines based significance value (Sig). If Sig. (2 tailed) < 0.05, then H0is rejected Hais accepted if (2-tailed) > rejected. A practicality test carried out identify value/maximum score x 100%. In this regard, accommodate in hybrid has potential craftsmen.
 Keywords: SmartLand, village, tourism,